Role of a Marketing Manager
A Marketing Manager at Keypath must be across a number of different areas of the business. Learn a bit about what Marketing Manager, Julian Te, does and what he enjoys the most about his role.
What are your key responsibilities?
The main focus is to effectively implement marketing and promotional activities across multiple channels for my partner's online programs. I am responsible for handling the research, development, coordination and management of activities that generate leads and influence the decision-making process at multiple stages of the purchasing funnel.
What kind of skills do you need for your role?
My role requires detailed knowledge of the broader online education sector as well as my partner university’s vast program offering. To this end, it is important to be able to build and manage effective, strategic marketing plans to ensure the development, launch and ongoing success of our online programs. Marketing plans tend to generate substantial data and information about the behaviour of potential students. The interpretation of that data is important, leading to highly optimised marketing initiatives.
The many moving parts of Keypath’s model require all functions within the business to be linked, to reach common objectives. As a result, the ability to collaborate with different functions demands effective communication to take place.
Why is your role important at Keypath?
The role of a marketing manager is just as important as everyone else’s within the company. A marketing manager must ensure that plans and projects are consistently driven across the finish line, ensuring set targets are achieved. My role also helps to increase awareness of online study to a wider audience, exposing a variety of study options to working professionals who previously might not be able to access those options, because these options were on-campus or clashed with their work and family commitments.
What do you enjoy most about your role?
The people! My role provides endless opportunities to be involved in a variety of projects across different business functions. As a result, being a marketing manager enables me to work with a large number of talented people equipped with knowledge, determination and the willingness to share. The cultural diversity provides insight into a wide range of interesting organisational behaviours.