Meet a Keypather: Jason Blakemore
What is your role at Keypath, and what does a day in the life of you here at work look like?
I am the Paid Media Manager at Keypath, overseeing the PPC team, where a day in the life of work typically involves spreadsheets. Whether it be reporting, ad hoc analysis or forecasting you will likely always see some form of spreadsheet open on my desktop when walking past me in the office. This, in amongst account management of our partner accounts in Google, Facebook, LinkedIn or Microsoft.
What is the most important skill someone in your job needs?
The most important skill in the role of a PPC specialist would be analytical thinking. If you have a naturally curious mind and enjoy analysing data sets to problem-solve and make guided decisions, you will be successful in the role.
Out of Keypath’s 4 core values, which resonates with you most and why? (be inventive, collaborate, lifelong learner, committed)
Out of the four Keypath core values, the be inventive value resonates the most because we actively encourage innovative solutions to problems we face in the role as a PPC specialist. Whether this be ensuring that the quality of lead volume is high so that the student enrolment advisors are having quality conversations with prospective students or finding creative solutions to increase website conversion rate through CRO testing, the only limit is the one which you place on yourself in the role.
How has Keypath aided your professional development or growth as a person?
Keypath has been exceptional in regard to aiding my professional development/growth as a person. In my tenure at Keypath, this has included attending a one-day crash course at General Assembly to acquire basic HTML and CSS skills to developing my UX knowledge and expertise by completing an RMIT Future Skills course.
I’ve also been fortunate enough to be promoted from a PPC Specialist to a Paid Media Manager at Keypath throughout my employment which has afforded the opportunity to develop my people management skills.
How does your role help our students succeed?
I like to think that the role of a PPC specialist is the initial introduction to Keypath for our students and as such, we set them on the path of success. The PPC channel (Google, Facebook, LinkedIn) accounts for the majority of a program’s leads each month so it’s vitally important that our campaign and audience targeting in our paid advertising has the right message at the right time for prospective students. If this is done right, we know and trust that the student enrolment advisors and student success advisors will deliver the best customer service experience in the market for the student to benefit their career outcomes.
What’s your favourite thing about working at Keypath?
This would be flexibility. Anything from how you set up your day with the particular tasks you are working on, to driving strategy for your university partners to deliver the best performance possible or working hours.
If you're interested in becoming a Keypather, view our job openings here.