Meet Rowan Freeman, Director of ID

Rowan Freeman

Director of Instructional Design (AU)

Instructional design in an emerging field that’s a crossbreed of user-centric web design and pedagogical design – these are two things Rowan believes should never be considered as separate.

With a significant breadth of local market experience, Rowan has worked as a Learning Designer with Swinburne Online, an eLearning Coach and Leading Teacher for the Victorian Department of Education, and undertaken a Ph.D. in international education.

Alma Mater
  • Deakin University, B.A in Teaching, English Language and Literature
  • Deakin University, M.A in Literacy and Language Learning

"I love working in a world of ideas and I enjoy being able to take the data we collect to help inform our discussions about a great student experience."

Rowan Freeman, Director of Instructional Design (AU)

What do you bring to Keypath Education as Director of Instructional Design?

I’d like to think that I help to bring a contemporary web design that resets the benchmark for student expectations of user experience. Students currently have a convenient and personalised experience with so many other online services, and they should be able to expect the same of their online education.

How do you measure your success?

There’s so much to say about this, but primarily I ensure success is measured through the development of an analytics strategy and having it inform the build and revision of tools and materials we build for facilitators, to improve the quality of the experience for students.

Other measures include getting requests for ‘quick chats’ from the team, where our IDs want to show me the cool new thing they’ve just seen or built, and receiving student satisfaction results that are higher than those of comparable on-campus units of study. The big one, however, is still being able to say “of course” when an academic asks if they can use materials they’ve co-authored with our IDs, for other forms of delivery.

What excites you about higher education?

I love working in a world of ideas and I enjoy being able to take the data we collect to help inform our discussions about a great student experience.

What’s the best lesson you’ve learned in business?

Recruit people who reflect positively on how they’ve learned from the mistakes they’ve made. They are the lessons that stick.

What’s the one hobby you couldn’t live without?

I have a two-year-old daughter. Her hobbies are my hobbies. So, the park, reading short dragon-related fiction and spinning in circles.