Lisa Jane McDonald
Lisa Jane, who often goes by LJ, is Keypath Education Australia’s Director of Marketing. LJ has more than 10 years of experience in tertiary education across brand, international and digital marketing.
While at Monash University, LJ led the university’s brand repositioning project. She implemented innovative, digital campaigns that impacted directly on student acquisition and helped transform the university’s web presence in the process.
LJ is always looking for new ways to find and converse with the most relevant and interested audiences for her partners.
"Education helps everyone. And the way online education is developing means everyone can participate. Everyone can benefit."
What do you bring to Keypath Education as Director of Marketing?
I bring my passion for all things digital and the fast-evolving online education space. There are so many exciting opportunities and so many great people at Keypath Education to explore them with.
Furthermore, having worked in senior marketing roles within Australian universities, I have an insider's understanding of the challenges our partners face, which helps me build strong working relationships.
How do you measure your success?
By asking “did we achieve what we set out to, and what did we learn along the way?”
What’s the best lesson you’ve learned in business?
Give people the room to fail and they will learn faster than if you try to protect them from failing or punish them for failing. No one succeeds all the time, and if people are frightened of failing, they will not try new ways of working, or stretch themselves. That’s more harmful to a business than the occasional fail.
What excites you about higher education?
Education helps everyone. And the way online education is developing means everyone can participate. Everyone can benefit. I believe in the integrity of the Keypath Education partnership model. Our success as a company depends on retaining students in the model, so it means we don’t sell a course to someone who doesn’t have the best chance to graduate.
If you found yourself stranded on a desert island, what book would you wish you had?
The great philosopher, warrior, emperor Marcus Aurelius’ Meditations. There is still so much to learn from him on how we ought to be in the world.