Attracting the Right Students Starts With Knowing What Makes You Unique

We take the time to get to know your institution, your goals, and your current and prospective students. Our approach leverages front-end research and best-in-class tools and technology for creating integrated marketing plans for each course we partner on, backed by data.

We weave this knowledge into everything we do and constantly challenge the plan to ensure it reflects the latest market opportunities, consumer trends and parity to our exclusive benchmarks. The result is a marketing mix that brings your institution and prospective students together at the right time and place with the right message.


Attention Is the New Marketing Metric

Higher education marketing isn’t what it used to be. Today’s prospective students are savvier than ever before when it comes to selecting the marketing messages they want to pay attention to. You have to earn their attention, and that starts with understanding them, knowing what they hope to achieve with their education and providing the information they’re looking for in their search process. It also means featuring real student stories as an integral part of your marketing mix.


Our Marketing Services

 
  • Media
  • Engagement

Media changes at the speed of consumers. Staying ahead of these changes requires a partner experienced in channel-specific attributes as well as nuances in the ways channels interact with one another.

Our media services include:

  • Search Marketing and Other Pay-Per-Click (PPC)
  • Online Display 
  • Social Media Advertising
  • Emerging Media (Hulu, Pandora, Spotify and more)
  • Television
  • Radio
  • Print
  • Outdoor

 

No longer can you rely on prospective students to come to you. There are too many messages and competitors vying for their attention, and building a relationship strategy is the only way to foster recognition and trust.

Our engagement activities include:

  • Search Engine Optimisation (SEO)
  • Email Enquiry Nurturing
  • Social Media Channel Management
  • Influencer Identification and Outreach

Employ Results-Focused Measurement and Attribution

We develop meaningful metrics that align with our joint enrolment objectives while still focusing on our individual channel performance. This analysis includes:

  • Identification of common pathways to enrolment
  • ROI of each channel and their combined impact on the marketing mix
  • Pacing against historical performance and benchmarks
  • Volume and conversion data
  • Marketing spend efficiency

Who we help